Kills the germs brushing misses

 LISTERINE^® – KILLS THE GERMS BRUSHING MISSES 

Germs can be nasty little things. They get everywhere – on your tongue, gums and even on the roof of your mouth. Left to their own devices, they can develop into plaque. Your teeth only make up 25% of your mouth, so no matter how well you brush, you simply can’t get rid of all the germs in your mouth.

That’s where LISTERINE^® comes to the rescue. LISTERINE^® has the power to reach the whole mouth and cleans deeper into those hard-to-reach places than brushing alone.

LISTERINE^® has a unique formula with essential oils which:

    * Kills up to 97% of the germs left behind after brushing

    * Kills bacteria deep in the plaque biofilm­ – a very thin layer of microscopic organisms that covers the surface of the inside of your mouth

    * Provides long-lasting fresh breath

 GOING BEYOND BRUSHING 

A study that examined plaque reduction over a six-month period showed that the addition of flossing to daily brushing reduced the amount of plaque in the mouth by only an additional 9%. Brushing, flossing and using LISTERINE^® twice a day reduced plaque by a massive 52% more than brushing and flossing.

LISTERINE^® is also proven to kill more plaque bacteria than any other daily use mouthwash.

 THE SCIENCE BIT 

Plaque biofilm – dental plaque – is the main cause of gum disease. Plaque formation begins immediately after brushing. LISTERINE^® has a broad antibacterial effect against a wide range of species of germs - killing them by disrupting their cell walls and inhibiting their ability to multiply.