Louis Pasteur’s theory that invisible germs are the cause of numerous infections inspires an English doctor named Joseph Lister.
Ever wondered where LISTERINE® rinse got its name? Dr. Joseph Lawrence, the creator of LISTERINE® mouthwash, wanted to name his work after a scientist who paved the way. Lister, an English doctor and surgeon, became the first surgeon to perform an operation in a chamber sterilized with pulverized antiseptic. The result? More patients survived than ever before. Inspired, Lawrence created a unique formulation of his own that was perfect for killing germs in tissues, like your mouth.
From Surgery Antiseptic to Modern Mouthwash
Lister becomes the first surgeon to perform an operation in a chamber sterilized by pulverizing antiseptic in the air. Mortality rates begin to fall.
Lister publicly recognizes the work of 2 men working to modernize surgical practices: Dr. Joseph Lawrence and Robert Wood Johnson, founder of Johnson & Johnson.
Inspired by Lister, Lawrence creates LISTERINE® mouthwash, a unique antiseptic for use in surgeries and bathing wounds.
Lambert Pharmaceutical Co. buys the rights to the LISTERINE® formula and begins to produce and market it.
Studies show that LISTERINE® rinse is effective at killing germs in the mouth, and it catches the attention of dentists.
LISTERINE® mouthwash becomes the first prescription product in the United States to also be sold over the counter and is marketed as an oral germ killer.
LISTERINE® mouthwash renames bad breath “halitosis” and sales rise.
LISTERINE® mouthwash puts the tooth fairy out of a job in an iconic commercial.
LISTERINE® mouthwash makes a bold statement: rinsing with LISTERINE® mouthwash reduces plaque
by up to 56% more than brushing alone.
LISTERINE SMART RINSE® and LISTERINE® HEALTHY WHITE™ VIBRANT launch in the U.S. market.
LISTERINE® rinse launches the TOTAL CARE line in the US market.
LISTERINE® rinse releases ULTRACLEAN® line to replace the ADVANCED mouthwash line.
LISTERINE® rinse launches Fluoride Defense to replace LISTERINE® RESTORING.
LISTERINE® mouthwash launches floss and NATURALS line in the U.S. market.
LISTERINE® brand extends its healthy mouth offerings by launching 5 new floss products into the market.
LISTERINE® rinse introduces HEALTHY WHITE™, a way to safely whiten and restore enamel.